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The Discipline of Word Choice in Social Media

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A recent post on PoynterOnline shows how the use of just 73 carefully chosen words in several powerful historic texts have been so impactful over time.

When Words Are Worth a Thousand Pictures …. 73 Razor Sharp Words

There certainly is an implication for bloggers.  It also brought to mind the discipline that using Twitter brings – how do you craft something meaningful  in just 140 characters or less?  How do you do it in such a way that others will be interested in it, too (because it’s so important – see Value of Social Media)?  Just today, I shortened my twitter name by a couple of characters to help address this character limitation issue (just for you, my RT friends, keep ’em coming!).

This leads me to think about storytelling and how Steve Denning‘s storytelling books speak both to the power of business narrative (aka stories) and to the discipline in using them effectively.  Different story formats work best for different purposes (The Leaders Guide to Storytelling) … and it takes discipline to craft stories in this way!  Even the most gifted storyteller probably isn’t gifted in all ways of telling stories for a purposeful outcome.

So, as I write this post, initially, it was WELL over 500 words (now just 250) and really included three different topics.  Result of applying this learning?  Break it up into 3 separate posts (set to publish at different times, of course) and help my social media / network friends to absorb these thoughts in smaller, more meaningful chunks.

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  1. daveneedham
    March 31, 2010 at 1:40 pm

    Try “six word stories” – Hemmingway said his best story was this: “For Sale: Baby Shoes, never worn.” – here is a link to more – http://www.sixwordstories.net/

  2. March 31, 2010 at 1:58 pm

    I’ve seen a discussion in one of my LinkedIn groups on this topic lately (can’t seem to find it right now). Thanks for sharing this link, Dave – more proof that just a few words can be very powerful.

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