Home > Idea Spread > How to Start a Movement, in less than 3 minutes!

How to Start a Movement, in less than 3 minutes!


Following is an outline of what Derek Sivers shows in a video during his TEDTalk explaining How to Start a Movement in less than three minutes:

1.  A leader needs the guts to stand out from the crowd and be ridiculed

  • Leadership in a movement is actually over-glorified

2.  It must be about the followers

  • A leader must embrace and nurture the first followers as an equal
  • The first follower is what transforms a known nut into a leader
  • If you see a lone leader doing something great, have the guts to stand beside and follow!

3.  A movement must be public.

  • Three is a crowd and a crowd is news!
  • If you really want to start a movement, have the courage to be a follower!

4.  Must show the followers, not just the leader.

  • New followers emulate the followers, not the leader.
  • If you really want to start a movement, have the courage to teach others how to follow!

5.  Momentum of followers – now we have a movement!

  • The tipping point
  • The more people that join in, the less risky it is
  • They won’t stand out, they won’t be ridiculed, but they will be part of the in-crowd, if they hurry

6.  The movement becomes the crowd.

  • Once enough people have joined, the movement becomes the crowd
  • To NOT participate is to risk being ridiculed
Categories: Idea Spread Tags: , ,
  1. May 14, 2010 at 1:14 pm

    Loved seeing this video shown at TEDxDU on May 13. It’s just as good the 2nd, 3rd, … time around! 🙂

  2. April 17, 2012 at 4:18 pm

    Discussing this in the Denver OD network today and one person talks about that conversation between those couple of early joiners who showed up together and you know they were saying: “should we go up?…”. Interesting to think about leadership from the perspective of the followers, of those who one intends to entice and influence.

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